4 Key Factors to Consider Before Launching Your Own Payment Service Provider Business

March 24, 2025, 5:31 p.m.
4 Key Factors to Consider Before Launching Your Own Payment Service Provider Business

Launching an online payment service involves solving various organisational and technical challenges. As with any business, these challenges are diverse and influenced by internal and external factors.

However, here we will highlight four critical aspects directly influencing all other areas when launching a new payment service provider (PSP):

  • Choosing the right business model
  • Identifying your target audience
  • Selecting appropriate payment systems
  • Deciding on the right processing platform

Business Model

When discussing the business model of an online payment acceptance service, we do not mean your company's overall business strategy or monetisation approach. Instead, we ask: "Will your PSP aggregate payments for clients or purely facilitate transactions?"

For clarity, let's examine two primary models: "The Processor" and "The Aggregator."

The Processor

This model focuses exclusively on technical solutions. Typical services include seamless integration between online merchants and various payment methods, fraud protection, transaction security, reporting, and analytics.

Importantly, the Processor does not handle client funds directly. Transactions occur between merchants and payment systems, requiring merchants to individually register with each payment system they use.

The Aggregator

The Aggregator extends the Processor's role by providing financial services. It collects payments on behalf of merchants across multiple payment systems, consolidating these into a single payment sent directly to merchants.

If considering aggregation, keep in mind:

  • Payment aggregation requires licensing (a Payment Institution or PI licence in the UK and EU; in some Eastern European countries, an NKFO licence).
  • Obtaining a PI licence involves engaging with financial regulators in your company's registered jurisdiction.
  • The licensing process typically takes between six months and one year.
  • Aggregation complicates bookkeeping, financial reporting, and regular auditing per regulatory requirements.

In short, choosing an Aggregator model requires additional investment, time, and complexity compared to the Processor model.

Target Audience

While the instinct might be to target everyone who accepts online payments, it's more strategic to answer:

  • Which industries or sectors do your target merchants operate in?
  • In which jurisdictions are their businesses registered?
  • What markets or countries do they primarily sell to?

Answering these questions helps you identify essential payment methods, competitive pricing, and required features for your processing platform.

Payment Systems

The most widely used online payment method remains bank payment cards, with VISA and MasterCard leading globally. Any PSP should at minimum offer card payment acceptance.

However, each country or region may have popular local payment solutions beyond card transactions, including e-wallets, bank transfers (e.g., BankLink in the Baltics), or prepaid vouchers (e.g., Paysafecard in the UK).

Including popular local payment methods alongside international cards significantly increases your appeal to merchants.

Your choice of payment methods directly impacts your processing platform's technical and operational requirements.

Processing Platform

The processing platform underpins your PSP's services, impacting service quality, scalability, and stability. A reliable platform can offer a significant competitive advantage even for new entrants.

Selecting the right processing platform from the start is crucial, as changing later can be complex and costly.

There are three main options for acquiring a processing platform:

Building a platform internally might initially seem appealing due to the flexibility it offers. However, this path is time-consuming and costly:

  • Minimum development time is around six months for basic card-processing functionality alone.
  • Requires continuous development and a dedicated team of skilled programmers.
  • Compliance with PCI DSS (Payment Card Industry Data Security Standard) is mandatory, expensive, and requires annual re-certification.

Although this option offers maximum customisation, ongoing high costs and complexities often outweigh the benefits.

Purchasing a ready-made platform significantly reduces launch time but carries high upfront costs, often reaching six figures. Additionally, any modifications will involve substantial fees charged by the platform vendor.

You will still need to handle PCI DSS certification independently, although the vendor typically assists with software preparations.

This option suits businesses with substantial budgets and tight launch timelines but requires careful consideration of ongoing maintenance and modification costs.

Renting a white-label platform significantly lowers costs without compromising on quality. Platforms such as beGateway by eComCharge offer:

  • Full-featured, customisable interfaces.
  • Hosting on vendor-maintained servers, eliminating the need for costly infrastructure.
  • Vendor-managed PCI DSS certification and maintenance.
  • Rapid setup, typically within a month.
  • Affordable monthly subscription fees.

Renting a platform removes the need for costly internal technical teams and annual PCI DSS certification expenses, making it a cost-effective solution for most new PSPs.

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